Traditionally, and in the days before the internet, there were just a few ways that hotel suppliers could influence hotel buyers. By placing print adverts in established hotel trade magazines; effective but very expensive. Or by buying stand space at trade exhibitions, which is usually more expensive still. The third way, which remains the best way, is through personal recommendation. We’ll come to that in a moment.
The internet has changed just about everything in business, including how companies should promote themselves. Of course, a good and easy to navigate website is essential. And making sure that the site is visible to potential buyers is crucial. Most hotel suppliers are already doing this. But every company has a website and this means that, for the buyer, finding a reliable, dependable supplier is something of a lottery. Which website do you go to? After all, doesn’t every company promote themselves as the best in the market?
We mentioned earlier about the effectiveness of personal recommendation. Wouldn’t it be great if you, as hotel suppliers, could have your name associated with an established and trusted brand that is seen and used by hospitality purchasers in their thousands, month in, month out? Better still, if it cost you very little!
Sports brands pay millions to attach their logo to famous sportsmen and women’s clothing. This is targeted advertising and is seen as a personal recommendation. It works. Why not attach your brand and logo as a promotion on the homepage of GS Magazine? It’s one of the most highly regarded sources of reliable information in the hospitality industry and buyers in the industry love to read it. Your banner advert will not only be seen by the right people but it will also be associated with a brand that readers trust. Moreover, if you place a promotion in the SUPPLIERS section then you’ll be seen at the time when buyers are looking for suppliers, like you!
